Web page elements Links, paragraphs, headings, numbered and bulleted lists, tables, regions, images, form controls, including radio buttons, edit fields, check boxes, combo boxes, list boxes, and buttons. Listen to the most downloaded B2B sales podcast in the world Background videos focus on attracting the visitor from the moment they land on your page. Video allows the visitor to understand the key points of your company without having to read a single line of text. Many B2B websites are starting to display large product images on their sites to highlight different features or parts of their products, and this is not by chance.
Card design is becoming increasingly popular on B2B and B2C websites because it helps provide users with easily digestible bits of information. Using this design on your site can help highlight several products or solutions in parallel. In addition to background videos, short product or feature videos are also popular, as they can be used to highlight a specific use case. These short videos are great for bringing your solution to life, without overwhelming the visitor with a long experience they must experience.
B2B companies benefit from videos explaining their products to help positively influence the buyer's decision-making process. Mobile traffic now accounts for more than 54 percent of all web traffic worldwide. This means that if your site isn't mobile friendly, you could lose up to half of all potential customers. According to Google statistics, as page load times increase from 1 second to 10 seconds, the bounce rate of visitors increases by 123 percent.
The search giant also points out that, despite the shift to stronger 4G connections, “most mobile sites are still slow and full of too many elements. One of the most surprising facts about generating traffic on a website is that your website should have the potential to impress the visitor within the first 10 seconds they visit your website. In reality, these moments are very valuable because more than 90% of visitors make an immediate decision about you and your website by viewing the homepage. A good business website should leave no room for guessing, it must clearly convey what is offered as soon as a visitor arrives.
Every second, 25% of people use smartphones and tablets to surf the web and that's why your website needs to be optimized for mobile devices. Space is one of the most important design tools because it dictates everything from flow to readability. Designers are starting to use space in ways that we didn't see on the web a decade ago. More site designs include wide spaces, greater space between lines of text, and general use of open space.
Key spatial relationships include coherence in spacing. Similar elements must include similar spacing. The amount of space between lines in a paragraph must be the same, as should the number of enveloping images. Space is also important when it comes to creating a focal point for users.
An image or a piece of text surrounded by white space will look larger and more important than one that is crowded into a smaller or narrower location in the design. It is also important to note that space is not always white. It refers to the lack of elements, and could also be a background color or a texture. The “About Us” page should tell users who you are and what you do.
You can describe the philosophies or objectives of the company or how the site came about. This page can also be the place for customer or user testimonials, and success stories. This type of page can also serve as a gateway to related pages or even social media profiles. The only problem that often occurs with About Us pages is that they become long and full of words.
Keep the page simple; give users enough information to get them interested but not bored. And remember to keep the design interesting. The key is to make it highly visible. Having contact information, such as a phone number, a physical address, or a form to contact the website owner, adds legitimacy to your site and business.
It can be frustrating for users to want to find you and that the information is not clearly listed on the site. In most cases, a website is the gateway to an action: making a sale, providing information, collecting contact information. To ensure this action, calls to action must be obvious and forceful. A footer is how you can connect with your audience with a large amount of information without hampering the design.
Since the footer is located at the bottom of the page, it is a logical location for a small site map, company or contact information, links, and context of your site. While there are many important components to effective website design, including these ten key elements can make a difference. Take care of the design with space, simple navigation, about us, contact information, calls to action, search, footer information, buttons, images and web fonts. These often-overlooked details can make or break the entire design of your site.
Give your users a seamless experience by testing on more than 3000 real devices and browsers. Do not commit to emulators and simulators First of all, a mobile-friendly design refers to the use of a responsive website design. Responsive web design refers to a design strategy that allows websites to “adapt” to different screen sizes without compromising usability and user experience. Text, UI elements, and images are scaled and resized depending on the viewport.
Test the effectiveness of your responsive website design with BrowserStack's free responsive design checker. Just enter the URL and your website will appear on a variety of real devices: iPhone X, Galaxy Note 10, iPhone 8 Plus, Galaxy S9 Plus and more. Web pages that load in five seconds experience a bounce rate of 38%. A 100-millisecond delay in load time can cause conversion rates to drop by 7%.
The header is the top (top) of the web page. As the area that people see before they scroll down the page in their first few seconds on the website, the header is an element of strategic importance. The header is expected to provide the main navigation around the website so that users can scan it in fractions of a second and jump to the main pages that can help them. Headers are also known as site menus and are positioned as an element of the main navigation in the design of the website.
What makes a header a vital element that contributes to the usability of the web is the fact that it is placed in the most scannable area of a web page. Whatever scan pattern users adhere to on a website, it starts at the top of the page, scans from left to right for languages using the same read and write pattern. It means that you will not lose what is placed in the header, especially the elements placed in its left and right corners. That's why you'll often find the main call to action button on one of them.
In addition, the power of habit and the idea of external coherence of the user experience should also be taken into account here. For years, visitors have been used to finding the main navigation in headers, so, above all, the main question is to decide what to put in it instead of using a header or not. The Bennett Tea website uses an elegant and minimalist sticky header, with the branding element in the center, links to the main pages on the left and a shopping cart button in the right corner. Effective call-to-action buttons are easy to spot; designers intentionally create them so website visitors can see them in fractions of a second and respond.
This is why they are usually bold buttons containing microcopies with a particular call to action (for example,. If call-to-action buttons aren't clearly defined and don't attract attention, visitors are likely to scan content quickly and leave it intact. Mayple's website is made up of several sections and uses a set of consistent call-to-action buttons for each, effectively combining them with the same CTA in the header, allowing visitors to move from different points in their navigation around the page. In addition to the header, the footer is not the element found on every website that users can find on the web.
For example, when infinite scrolling is applied, the traditional footer is not an effective navigation area. However, in the case of infinite scrolling, the idea of a fixed footer can also be applicable and support navigation without losing this area. For most users, the footer is a common place to search for contact information, credits and site maps, so playing with this pattern can be beneficial. The decision to use a footer is always based on the idea of supporting general usability and navigability.
Anyway, if the footer is applied, it should be harmoniously combined with all other design solutions of the website design and the overall stylistic concept. Menus can have different locations in the interface (side menus, header menus, footer menus, etc. A well-designed menu can significantly accelerate the achievement of goals and meet needs that lay a solid foundation for a positive user experience. First impressions count for everything in business, especially online.
In fact, many visitors start formulating opinions about your site within 50 milliseconds. Visual content is often much more exciting and also helps to make the message clearer. For example, viewers can keep 95% of the information in a video compared to 10% of the text. You don't need to overload pages with videos and images, but high-quality content will have a big impact.
The author's experience is a critical factor for any content to be considered high quality. Readability is the ease with which the text can be read and understood. Use Flesch's readability formula to determine the readability of your text before you publish it. Not only does this improve the readability of your content, but it also optimizes it for mobile readers.
Regardless of whether you completely design your website with a flat design or use shadows and other elements, it's important to be consistent throughout your website. Insert, modify and optimize these elements so that the website can take full advantage of Google's SEO algorithm. The flat design helps the visitor understand your content more quickly, and adding some elements of depth can bring it to life. Make sure you do everything you can to create a high-quality website using as many of the 22 key elements I described above.
It's not necessary to use all the elements simultaneously (this can lead to a messy and confusing experience), but selecting specific elements that align with your brand and website objectives can help increase overall impact. This interface element proved to be effective for the productive promotion of the website and the good recognition of its visual identity. In addition, tags are usually the elements that users create on their own, so they become an alternative to the names of categories that the website sets and that users cannot change. I would like to be able to tell you that if you only chose some of the key elements above, you would have a great website.
I will try to update the article and include a responsive website to make it an essential element of a website these days. You can also enter some of the above elements and accommodate them if there is no other logical location in the design scheme. . .